food
Starbucks rolls out signature holiday cups
Starbucks's new holiday cups. – AFP/Relaxnews pic, October 23, 2015.Starbucks has rolled out its annual red holiday cups in select locations worldwide.
Every year, Starbucks produces a range of red cups specifically for the Christmas period. This year, the bright poppy red associated with the brand starts at the top, but shades into a cranberry colour at the bottom.
Starbucks vice-president of Design & Content, Jeffrey Fields explains "We have anchored the design with the classic Starbucks holiday red that is bright and exciting. The ombre creates a distinctive dimension, fluidity and weightedness."
Locations getting an early taste of the red cups are Selfridges in London and Birmingham, England, Galeries Lafayette in Paris, France, and at Donau Zentrum in Vienna and Europark in Salzburg, Austria. Other stores will follow in early November. – AFP/Relaxnews, October 23, 2015.
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