showbiz
Grammys to be livestreamed into China
The Grammy Awards will be streamed live in China. – AFP Relaxnews pic, January 31, 2016.For the first time, Chinese fans will be able to watch The Grammy Awards as it airs live next month.
To localise the content and make it relevant to Chinese viewers, Chinese tech and media company LeEco will send a Chinese broadcast team and A-list Chinese and Hong Kong pop stars to the show, reports The Hollywood Reporter (THR).
The show is a partnership between the Recording Academy and LeEco.
The Grammys is the latest Western production that will be livestreamed to mass Chinese audiences, reported THR.
The company's sports brand also acquired exclusive rights to stream Major League Baseball games and Wimbledon into China, Hong Kong, and Macau.
The Grammy Awards air February 15 at 8pm ET. – AFP Relaxnews, January 31, 2016.
Please note that you must sign up with disqus.com before commenting. And, please refrain from comments of a racist, sexist, personal, vulgar or derogatory nature and note that comments can be edited, rewritten for clarity or to avoid questionable issues. As comments are moderated, they may not appear immediately or even on the same day you posted them. We also reserve the right to delete off-topic comments