technology
Facebook leads social pack in US, Twitter sputters, study finds
Facebook remains the dominant social network for US Internet users. –Reuters file pic, August 20, 2015. Facebook remains the dominant social network for US Internet users, while Twitter has failed to keep pace with rivals like Instagram and Pinterest, a study showed yesterday.
The Pew Research Center report found 72% of Americans who are online currently use Facebook, a modest uptick of one percentage point from a year ago and five points higher than in 2012.
Because the vast majority of Americans use the Internet, the figures suggest 62% of all US adults are on Facebook, according to Pew.
The study showed Pinterest, the bulletin-board style network, was used by 31% of those surveyed while Facebook-owned photo-sharing network Instagram grabbed 28%, with both showing significant growth.
Twitter's share remained stuck at 23%, the same level as last year, although it rose from 16% in 2012.
Facebook has an added advantage over its rivals because its users are "highly engaged," according to the survey, which found 70%of Facebook users saying they log on daily, including 43%who do so several times a day.
That compared with daily engagement of 59%for Instagram users, 38% of those on Twitter and 27% of Pinterest users.
LinkedIn, a social network oriented toward career enhancement, saw its user base decline to 25% of online adults, from 28%in 2014. But those who use the platform daily rose to 22% from 13% a year earlier.
Some 10% of online adults said they used Tumblr, the blogging platform acquired two years ago by Yahoo. That compared with 6% the last time Pew asked in December 2012.
Tumblr is popular among younger adults with 20% of those between the ages of 18 and 29 reporting they use it, Pew found.
The survey mirrored the global picture for the major social networks. Facebook last month said its monthly active user base grew to 1.49 billion. Twitter's user base increased only marginally to 316 million.
Pew found that Facebook was notably popular among women, garnering 77% of those who are online, and the 18-29 age group, where 82% use the social network. – AFP/Relaxnews, August 20, 2015.
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