technology
Microsoft eating into Apple’s share of tablet market
Windows tablets, from entry level devices to the flagship Surface Pro, are rapidly gaining in popularity. – AFP pic, November 23, 2015.New data from Strategy Analytics, published today shows that Windows tablets, from entry level devices to the flagship Surface Pro, are rapidly gaining in popularity.
Microsoft has finally got its formula right and consumers are starting to take interest in its tablets. Shipments are already up 58% this year and represent 10% of the market, and, according to research firm Strategy Analytics, this growth could lead to Microsoft and Microsoft-powered devices accounting for 18% of tablet sales by 2019, just behind Apple on 23%.
“Windows Tablet market share has dwindled in the mid-single digit range for the last few years but Windows devices now run the gamut,” said Eric Smith, senior analyst, tablet & touchscreen strategies service.
“Power, graphics, and functionality aside, Windows 10 provides a stable base from which the ecosystem can grow and we are entering a world where Windows Tablets take significant market share from Android Tablets on the low end and compete head-to-head with iPad in the high and premium segments.” – AFP/RelaxNews pic, November 23, 2015.
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